1-Year Case Study
£1M Spend → £6.7M Revenue
6.39 ROAS for Clothing eCommerce Brand
FACTS
- Market:United Kingdom
- Duration:August 2022 – September 2023
- Ad Spend:£1.055M
- Revenue Attributed to Ads:£6.741M
- Achieved ROAS:6.39
- Break-even ROAS:4.0
BACKGROUND
This UK-based eCommerce brand started with modest spend due to stock limitations. The growth was methodical — with heavy constraints until July 2023. Despite that, it scaled into a dominant position.
Progression
- Start: £8K in August 2022
- Q4 2022: Black Friday scaled to £54K (9 ROAS)
- Held back: Could not exceed £100K/month until July 2023
- July 2023: First time lifting cap — £160K @ 6.36 ROAS
- August 2023: £169K @ 5.09 ROAS
- September 2023: £108K @ 4.58 ROAS – strategically lowering ROAS to gain position before Black Friday
- Goal: Ramp to £250–300K monthly spend leading into Q4
Strategy
- Use multiple campaigns with different creative angles (or products)
- Use cost caps and bid caps for extra low risk spend
- Working with average ad account results overcoming low demand periods
- Technical handling with heavy CBO/ABO Optimization
- Constant testing of new creatives and angles to avoid ad fatigue
Ready to elevate
your brand?Book a free call
×
![]()