3 Years Case Study
€220K Spend → €735K Revenue
3.34 ROAS for Perfume Brand
FACTS
- Vertical:Niche Fragrance / Perfume
- Platform:Meta Ads
- Time period: Aug 2022 – 2026
- Total Spend: ~€220,000
- Total Revenue:~€735,000
- Average ROAS: ~3.35
Why This Matters
This was the first ever campaign run for this brand on Meta with a fresh pixel and no historical data.
Despite the cold start, performance exceeded expectations.
What Worked
- Rapid testing with multiple creative variations (as seen in campaign naming)
- Smart budget allocation across Advantage+ and broad campaigns
- Strong product-market fit in a visual-first category (perfume = impulse luxury)
Strategy
- Use multiple campaigns with different creative angles (or products)
- Use cost caps and bid caps for extra low risk spend
- Working with average ad account results overcoming low demand periods
- Technical handling with heavy CBO/ABO Optimization
- Constant testing of new creatives and angles to avoid ad fatigue
Takeaways
"No excuses.
"Even a cold pixel can light up when the
product, creative, and funnel are aligned."
First 30 Days Meta Ads Account Snapshot:
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