1-Year Case Study
€1M Meta Spend → €2.3M Revenue
2.3 ROAS for Clothing Brand
FACTS
- Vertical:Fashion / Apparel
- Platform:Meta Ads
- Time Frame:June 2023 – June 2024
- Ad Spend:€1,000,000
- Revenue:€2,300,000
- Blended ROAS:2.3
Overview
- Over 20 active campaigns, mostly Advantage+ with stable daily budgets
- ROAS across campaigns ranged between 2.2 – 2.7, with a few outperformers reaching 3+
- Scaling was consistent — no aggressive spikes or drops
- Strong funnel structure from awareness to conversion
What Worked
- Mixed structure:Advantage+, stacked LALs, and retargeting lanes running in parallel
- Creative stability:via consistent use of post IDs
- Focus on AOV uplift and returning customer LTV
- Avoided over-editing; trusted the algorithm and let strong campaigns run
Key Takeaways
- In fashion, maintaining a 2.3 ROAS at €1M scale is a sign of controlled and mature growth.
- Profit isn't only about ROAS — it's about stability at volume.
- 10+ profitable campaigns running simultaneously means the strategy is diversified and working.
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