Powering careers, not just homes

How do you position an energy provider as an employer of choice - while simultaneously preparing to launch a new Telco brand?

Volton needed to attract top talent by showcasing its culture, values, and vision through authentic, strategic storytelling.

Elevate Volton’s employer brand to attract qualified candidates by making its people, values, and workplace culture visible and relatable on LinkedIn, ahead of the upcoming Telco expansion.

Volton’s employer brand awareness was low, and its new Telco brand was starting from zero.

Competing against established industry giants for scarce technical talent was no easy task.

Add to that market instability, tight budgets, and a demanding Gen Z and millennial audience with high expectations and low trust - and the challenge became even sharper.

We turned Volton’s people into proof. Instead of polished claims, we leaned on authentic voices and unscripted stories.

Our multi-layered LinkedIn strategy combined Always-on, Hero, and RTM content across four pillars: Culture, Market, ESG, and Corporate Comms. We boosted reach and following with native content that felt human, not corporate.

We captured real everyday life at Volton through candid photo shoots, videos, and employee-led storytelling - from career journeys to daily culture moments. Leadership was spotlighted not just as executives but as mentors and thought leaders, reinforcing Volton’s credibility and appeal.