Vitamin Se Se Se gets its 00s pop culture moment
The Request
How do you make people care about Vitamin C again?
Power Health wanted to boost awareness for its product in a way that stood out from the usual serious health ads, injecting humor, nostalgia, and pop culture into everyday wellness.
The Challenge
Turning a “routine” product into a pop culture moment was no small feat.
We needed to break through the noise of an overcrowded TV environment without clichés.
Referencing a legendary early-2000s Greek hit, “Se Se Se” by Giorgos Tsalikis, carried risks: younger audiences might not recognize it, while older ones could see it as outdated.
The challenge was to reintroduce it in a modern, playful way, using humor and animation to strike the perfect balance between nostalgia and freshness. At the same time, creating a 3D animated version of Tsalikis meant capturing his trademark energy without slipping into parody.
Our Solution
We decided not to educate, but to entertain.
The campaign linked Power Health’s Vitamin C to a cult pop culture moment: the unforgettable “Se Se Se” lyric.
This became a mnemonic hook, directly tying the product to a familiar voice and persona.
A 3D animated Giorgos Tsalikis brought the concept to life, delivering humor, rhythm, and just the right amount of nostalgia.
The result?
A TV spot that resonated with millennials who grew up with the song, while younger audiences embraced its surreal, playful energy. Vitamin C became more than a supplement, it became a cultural wink everyone could share.
