How Ferryhopper sailed into Gen Z’s FYP
The Request
Ferryhopper wanted to make waves with Gen Z. While already popular with millennials, the app wasn’t on Gen Z’s radar.
Our challenge? Build a strong TikTok presence that could increase awareness, drive app downloads, and spark usage - without ever feeling cringe or pushy.
The Goal
To reach and engage Gen Z audiences on TikTok, educating them about the app in a way that felt fun, native, and authentic - ultimately turning awareness into app downloads and daily usage.
The Challenge
Gen Z is the hardest audience to win over: ad-resistant, brutally honest, and quick to scroll away from anything that feels like a sales pitch.
Ferryhopper had to earn its spot in their feeds, competing not just with travel brands but with entertainment, memes, and creators they love. The big question: how do you stay relevant while selling ferry tickets?
Our Solution
We built an always-on TikTok presence with two posts per week, mixing destinations, travel hacks, lifestyle content, app features, and influencer collaborations. The guiding concept: “Summer is a state of mind.”
To truly connect with Gen Z, we created content in TikTok’s native language: UGC-style, unpolished, trend-driven, and playful.
Collaborations with creators like @maikus.1, @yabatravellers, and @tzintzeropswmo_mwro brought humor, authenticity, and fresh perspectives.
The result was content that felt less like ads and more like the videos Gen Z already loved: entertaining, useful, and shareable.
The Results
- 3.789.379TikTok Organic Views
- 186.347Likes
- 6.782Shares
- 33.832Saves
- 1.578Comments
- Engagement Rate
- 4.282Followers
In just eight months, with 0€ media budget, we produced 68 TikToks. Some went viral, transforming Ferryhopper from “just another travel app” into a TikTok staple with loyal followers waiting for the next post.