Cookies, crafts & Christmas magic

How do you create a Christmas activation that cuts through seasonal noise, strengthens emotional ties with parents, and brings the “Babylino world” to life?

The answer: combine the trusted face of Akis Petretzikis - chef, parent, and new dad - with a festive experience that families would never forget.

To boost brand engagement during the crowded holiday season by creating a warm, relatable moment for parents - positioning Babylino as a caring, everyday presence in family life through the familiar and trusted figure of Akis Petretzikis.

The Christmas season is saturated with campaigns and activations.

Babylino needed to stand out while staying true to its positioning: babies security and safety is our world!

The challenge was to craft an experience that embodied safety, warmth, and joy - without getting lost in the clutter.

We launched “The Sweet World of Christmas”, a festive event at Golden Hall featuring Akis Petretzikis, marking the beginning of his partnership with Babylino.

As both a new dad and a beloved public figure, Akis hosted a magical cookie-decorating experience for kids, blending his world with ours. The activation continued for days with crafts and interactive activities, immersing families in the Babylino universe.

An online & offline contest extended the celebration, ensuring that even families who couldn’t attend could still engage and share the magic.