Fueling the TikTok For You Page (FYP)
The Request
Can a fuel brand ever feel fun, trendy, and relevant on TikTok? AVIN wanted to find out. Partnering with us, they set out to build a TikTok presence from scratch, introducing a legacy fuel brand to a hyper-digital Gen Z audience.
The Goal
Our mission was to introduce AVIN to a new generation by building a native TikTok presence from the ground up.
The task: transform a low-interest category into a brand that felt fun, relatable, and worth engaging with for Gen Z.
The Challenge
AVIN faced the classic TikTok paradox: a low-interest product category (fuel, car services) trying to win the attention of a high-demand audience (18–30s).
The obstacles were clear:
- Zero existing TikTok community
- Offline products with minimal TikTok “talkability”
- The need to appear native, not corporate
- Fierce competition from lifestyle-first brands
Our Solution
We approached TikTok as a cultural platform - not just another media channel. Our phased approach started small (Crawl) and scaled gradually (Walk), combining strategy and creativity while staying true to the platform’s language.
Our plan combined:
Relatable, trend-driven content built on four storytelling pillars: AVIN Market, AVIN Kerdizo, Life@AVIN, and AVIN School
Native video formats with raw storytelling, road trip aesthetics, and POV humor
Paid amplification that balanced frequency, reach, and performance
The result was content that made AVIN feel human, helpful, and culturally relevant, from coffee and giveaways to staff life and the occasional car meme. Every post was designed to be a scroll-stopper.
The Results (first 8 Months)
- 26MViews
- 2MReach
- 89KLikes
- 5K+Followers
built from scratch
- 800K+Views
on top-performing videos - of Total Reach across multiple Gen Z segments:
new drivers, students, and young professionals
across all projects