Every stop is a win
The Request
We were asked to turn fuel stops and loyalty points - two things people rarely get excited about - into something people actually noticed.
And enjoyed. That was the win.
The Goal
We set out to drive awareness and consistent engagement with the “AVIN Kerdizo” app, transforming everyday fuel stops into rewarding, app-powered experiences that would build lasting loyalty.
The Challenge
AVIN needed to grow engagement with its loyalty app, “AVIN Kerdizo”, while competing against global energy giants, without access to point-of-sale data.
At the same time, the market was tough: fuel prices were rising, emotions were negative, and most consumers still preferred physical cards over digital.
The Strategy
Our approach was simple: shift the story from fuel to value, based on the insight that people don’t buy petrol - they buy convenience, consistency, and everyday benefits.
That’s where “AVIN Week” came in: a recurring content framework that turned routine fueling into daily rewards, from double points and car wash deals to surprise gifts.
We brought the idea to life through dynamic, platform-tailored content across Meta, YouTube, Viber, and in-store.
With friendly messaging, daily relevance, and real-time optimization, we kept loyal users engaged while giving new ones compelling reasons to join.
The Results
- +40%App User Growth
- +20%higher Fuel Consumption
among app users
- +93%User Satisfaction
- 4.3M+Reach
- #1in Facebook likes
- Engagement
Awards
GOLD - Best Use of Content Marketing for Customer Loyalty - Content Marketing Awards 2024
GOLD - Best in Fuel Industry - Social Media Awards 2023
GOLD - Best Use of Content Marketing for Customer Loyalty - Content Marketing Awards 2023
SILVER - Best Use of Facebook for Content Marketing - Content Marketing Awards 2023
BRONZE - Best Digital Multi-Channel Campaign | For Performance - Peak Awards 2023