1-Year Case Study
€6.1M Ad Spend → €9M Revenue
1.48 ROAS for Online Education Brand
FACTS
- Category: Online Education / Digital Product
- Platform: Meta Ads
- Region: Global
- Ad Spend: €6,100,000
- Revenue: €9,000,000
- Blended ROAS: 1.48
- Break-even ROAS: 1.00
- Timeframe: January 2023 – June 2024
Campaign Breakdown
- Multiple high-budget campaigns exceeding €500K+ individually
- ROAS ranged from 1.41 to 1.63 across major Advantage+ campaigns
- Over 112,000 total purchases recorded
- Performance remained stable at scale, even past €1M/month spend
Strategic Insights
- This product scaled aggressively by design. With near-zero COGS and high margins, efficiency thresholds were fundamentally different.
- A 1.48 ROAS delivered exceptional profitability at scale, unlocking rapid reinvestment and compounding growth.
- Post-ID optimization and aggressive Advantage+ scaling were the core levers behind sustained momentum.
- The strategy wasn’t about protecting ROAS — it was about owning volume and maximizing backend monetization.
Key Takeaways
- This was a growth-driven model, built to maximize lifetime value — not short-term ROAS.
- High margins and strong backend monetization turned aggressive acquisition into compounding revenue over time.
- Scaling volume expanded the funnel, increased LTV, and unlocked repeat purchases — driving real business growth beyond the first sale.
Meta Ads Account Snapshot:
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