3 Years Case Study
€4.95M Spend → €21.6M Revenue
4.51 ROAS for Clothing eCommerce Brand
FACTS
- Vertical: Kids Clothing
- Platform: Meta Ads
- Time Period: Dec 2023 – 2026
- Total Ad Spend: ~€4.95M
- Total Revenue Attributed: ~€21.6M
- Average ROAS: ~4.4
Strategy
- Use multiple campaigns with different creative angles (or products)
- Use cost caps and bid caps for extra low risk spend
- Working with average ad account results overcoming low demand periods
- Technical handling with heavy CBO/ABO Optimization
- Constant testing of new creatives and angles to avoid ad fatigue
What Worked
- High-performing Post ID reuse with strong engagement
- Steady budget pacing without aggressive shifts
- Retargeting layer with ROAS >6 (top performer) kept blended ROAS high
Key Takeaways
- Achieving 4.36 ROAS in a low-AOV niche like kidswear indicates strong product–market fit
- Running multiple Advantage+ lanes instead of just 1–2 created resilience during scaling
- Stability was the growth engine: budget, creative, audience – nothing was left to chance
2.5 Months Meta Ads Account Snapshot:
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